Melbourne-based UGC Creator
I'm Sam — a cinematic UGC creator based in Melbourne. For 7 years I've been producing short-form content for brands that drives real results: scroll-stopping ads, authentic product demos, and lifestyle content that converts on Meta and TikTok.
Work with me3.06x
Average ROAS across Meta ads
1.22%
Average CTR across ~280 ads
30+
Brands worked with
What I do
Performance-focused UGC for brands that want results
I create short-form video content designed to perform in paid social. Not just pretty videos — ads that stop the scroll, build trust fast, and drive conversions. Every piece is made with the media buyer in mind.
Lifestyle UGC
Authentic, on-location content that puts your product in real life — the format that outperforms studio ads every time.
Product demos
Clear, convincing demonstrations that show how your product works and why it matters — built for top and mid funnel.
Testimonial-style ads
First-person, trust-building content that mirrors what customers say about products they love. High CTR, low CPM.
Unboxing & reveal
The format that drives impulse decisions. First impression content shot to maximise excitement and shareability.
Content types & niches
Industries I work in
I've created content across a wide range of categories. If your niche isn't listed, reach out — I pick up new products fast.
Why brands choose me
What makes the difference
Performance marketing background
I understand paid media. I know what hooks work, which formats scale, and how to structure content that a media buyer will actually want to run.
Cinematic quality, authentic feel
The content looks premium but feels real. That combination is rare — and it's why the ROAS numbers are what they are.
Fast turnaround
5–10 business days from brief to delivery. No chasing, no disappearing — just reliable output brands can build a pipeline around.
Full usage rights included
Every deliverable comes with paid ad usage rights. Whitelisting available on request — no complicated licensing conversations.
How I work
The process
Brief & brainstorm
We get aligned on your product, your audience, and the hook that'll stop the scroll.
Shoot
Cinematic, handheld, authentic — whatever the brief calls for, shot to convert.
Edit
Pacing, sound design, captions — every cut earns its place in the final piece.
Deliver
Platform-ready exports, fast turnaround, and revisions until it's right.
See the work
Real content, real results
Browse the full portfolio — lifestyle, product, food, tech, and more. Every video was made for performance, not just show.
View the portfolioCommon questions
FAQ
What is UGC and why do brands use it?
UGC (User Generated Content) is short-form video that looks and feels authentic — like something a real customer made. Brands use it in paid social because it outperforms polished brand ads: lower CPM, higher CTR, faster trust.
Are you based in Melbourne?
Yes — based in Melbourne, Australia. I shoot locally and can travel for campaigns. I also work remotely with Australian and international brands.
What types of content do you create?
Lifestyle UGC, product demos, unboxing videos, testimonial-style ads, and cinematic short-form content for Meta, TikTok, and YouTube. I work across tech, food & beverage, health, beauty, home goods, gaming, and more.
How long does a project take?
Typically 5–10 business days from brief sign-off to final delivery, depending on video count and revision rounds.
Do you offer usage rights for paid ads?
Yes. All deliverables include full usage rights for paid social advertising. Whitelisting and extended licensing are available — just mention it in your brief.
Melbourne-based. Brand-ready.
LET'S MAKE CONTENT
THAT CONVERTS
Send me your brief and let's build something worth watching.
Get in touch